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Market Research

Market Research

Receiving a GSA Schedule contract is an important step towards making government sales, but it does not guarantee success. When government customers look to make purchases, numerous contractors will offer to meet their needs. Market research is essential to any successful marketing plan. It allows you to find out who is buying and what, when, and where they are buying. It is beneficial that contractors perform strategic market research to define their marketing plan and purchasing goals. GSA provides the following resources to assist contractors in researching the Government Marketplace:

Customer Profiles
Understanding your customer’s needs is key to success in the Government Marketplace.

Best Value
This link describes“Best Value” and what agencies consider when placing an order. This page was created to help contractors understand the process to determine the “Best Value” approach.

Marketing Matters GSA Interact Group
This is a GSA Interact group that was created by GSA to help current GSA Schedule contract holders successfully market themselves to the federal government.

Schedule Sales Query (SSQ)
This provides you access to MAS sales reported quarterly to GSA by other contractors. Click here for instructions on how to use this tool.

Who Can Purchase from my MAS Contract?
This is a very common question that every contractor should be asking. GSA has an official document, ADM 4800.2H, to address this very issue.

Largest MAS Customers
This is a list the largest users of the Multiple Award Schedule (MAS) program.

GSA eLibrary
This provides information about the schedules program, each individual schedule and associates SINs, and other contractors.

ASAP
ASAP is a centralized reporting tool designed to give authorized users access to GSA Advantage! sales and statistical data.

These are downloadable spreadsheets that contain historical detail of sales from other MAS contractors processed through GSA Advantage!.

Federal Procurement Data System (FPDS)
FPDS provides a summary of information on all Federal contract actions over $3,000 and more detail for contract obligations over $25,000.

USASpending.gov
The Federal Funding Accountability and Transparency Act (FFATA) of 2006, (full text of the Transparency Act), requires that the Office of Management and Budget (OMB) establish a single searchable website, accessible to the public at no cost, which includes detailed data for every contract awarded by the Federal Government.

Forecast of Contracting Opportunities
The GSA Forecast of Contracting Opportunities informs vendors of anticipated contracts offered by GSA for the current fiscal year.

Procurement Technical Assistance Centers (PTAC)
Congress created the Procurement Technical Assistance Program (PTAP) to help businesses seeking to compete successfully in federal, state and local government contracting.

Additional Internet Resources
If you are interested in a deeper level of research, feel free to check out these sites as well.