Section
Topic
Provide a description for each product in your electronic catalog. Use generic terminology and keywords that your potential customers may use in their searches. Remember, GSA Advantage is run by a search engine.
Your GSA Advantage offerings should:
- Identify your product or service correctly
- Include a picture (for products)
- List the correct manufacturer and manufacturer assigned product number, instead of internal SKUs (for products)
- Use applicable “green” product icons
- Use the volume discount and sale functions to identify additional savings
- Show procurement programs you participate in, such as blanket purchase agreements, and state and local options.
Like GSA eLibrary, you should review your GSA Advantage presence regularly to make sure all of your product and/or service information is correct and that any links included in your GSA Advantage electronic catalog take the customers to the right place. Federal customers use GSA Advantage as a research tool to identify potential sources - keeping your GSA Advantage information current and complete is more than just a contractual requirement, it's good marketing!